This has had an enormous impact on content marketing as more businesses are shifting focus to video marketing. And in light of that, Wyzowl’s research confirms that 89% of consumers decide to try a company’s product after watching their video content. While all these forms of content are crucial, video marketing has been the coolest kid on the block in the last few years.Īccording to Cisco, about 1 million minutes of video content gets shared across the internet every second. This encompasses social media posts, podcasts, blogs, video content, emails, and more. Content marketing has sealed its place as one of the best ways of building brand authority and connecting with a group of target audiences.
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